Main Task - 12.4 - Who would be the audience for your media product?

Who would be the audience for your media product?

From my pre-production research, our target audience was that of teenagers and young adults. The responses we got from people in the age range of 16-18 gained positive responses, therefore our film would be targeted at them/possibly at younger children due to the nature of the film. (no violence, swearing etc)

A recent film that was targeted at the teenage/young adult audience was 'Warm Bodies', from the Box Office data, it is evident that as a teen film, it has a clearly greater Positive:Negative ratio (around 10:1). Another film is 'Scary Movie V', the spoof genre of the movie attracts a teenage/young adult audience and there is evidence of success (due to the fact that the film was released mid-April and has already nearly made $47million).

Target Audience Details

For a detailed description of a target audience member, I talked to one of my friends and asked her to tell be about: Her hobbies, films she likes, who (if they have) has influenced her choice of film and general information. Below is her side of the conversation.

Name: Gina

Age: 18
Hobbies: Drawing, writing, cosplaying, making videos, going on the internet and just being a nerd
Films: Most superhero films, especially Iron Man, Star Wars, BBC's Pride movie (it was a film about lions) and lots of Disney

My dad mainly influenced my movie taste, especially the superhero movies as he read all the comics as a kid the same as watching Star Wars and making me watch it as well. My mum and sisters are the complete opposite, they're into romantic comedies and such.

For general life I was born in 1994 and I remember being completely obsessed with Pokemon as a child. I really hated school for most of my life, up until the last year of sixth form really because I was always so shy and had such a difficult time talking to people and making friends and I was also bullied a lot as well. I started cosplaying properly a couple of years ago and that really helped me grow as a person and allowed me to be able to talk to other people much more easily. I love video games and have pretty much played them my whole life and I used to draw a whole lot and I really enjoyed it so I went to De Montfort University to study Game Art Design but hated it and dropped out after my second term. I'd really love to do something in the media industry instead as that's something I have always enjoyed and been good at and I'm currently looking for an apprenticeship within this field. My life dream is to be a YouTube celebrity.